Three reasons every person/company should consider getting involved in philanthropy:
- Social Impact: allows a person or company to contribute positively to society and make a difference in the lives of others
- Brand Image: can enhance a company’s reputation – consumers often prefer to support brands that align with their values
- Employee Engagement: initiatives can boost employee morale and engagement
Philanthropy should be approached genuinely, rather than for ancillary benefits. Companies and people should carefully select causes that align with their values and mission.
